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Passionate about Sales and Marketing | Believer in the Team approach | Husband and father

3 Ways To Use Social Media For Networking

1.  All Dressed Up But Nowhere to Go…?



My favorite is LinkedIn – by far the best way to connect and communicate with professionals in your field.  There are may useful ways to leverage this social media platform for networking.  Here are just a few methods I use:

  • find relevant groups of interest, or groups that are in your field of expertise.   One local group I like is called Business in Burlington (Ontario).  Connect (most are open to everyone) – then comment on topics where you can be helpful.  This is a great strategy for sharing knowledge and business intelligence.
  • connect with great people… who know great people – here are just a few experts I connect with both in person & via Social Media –> Mic Berman, Jamie Shanks, Rob Wieske
  • update your ‘Status’ daily or at the very least weekly.  Not with irrelevant spam (this can get annoying real fast), but good helpful relevant content.
  • create your piece of virtual real estate – you have experience, now let people know about it!


2.  Twitter – Elevate Yourself.



When people think Twitter, they think ‘Oh, I don’t need to tell people I’m eating a sandwich or going to the bathroom’?  Fair enough, if you are sharing that information regularly and people are Following you… well, enough said.

Here are a few ways I leverage Twitter for Networking:


3.  Blogging – Create Your Own Soapbox



Start blogging.  This has been my personal goal this year – 1 post a month to get started.  I want to use it to connect with people interested in sales and marketing.  It will be a collection of my experiences, thoughts, and a great way to share with others interested in sales and marketing.  Ear mark 10-20 mins a day to invest in social media – it will be time well spent.

I’d love to hear your thoughts on social media – what other suggestions can you think of for effectively using it to network?




Dave Malda.

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